Last updated: 8 October 2026

This privacy policy explains how OrthoLongevity collects, uses and protects your personal information when you use this website, contact us, or become a patient of Dr Arj Imbuldeniya.

Who we are

OrthoLongevity is the trading name of Ice Ortho Limited, a company registered in England and Wales (company number 10490480). Our registered office is Fairman Harris, 1 Landor Road, London SW9 9RX.

Ice Ortho Limited is the data controller for the personal information described in this policy. We are registered with the Information Commissioner’s Office (ICO) as a data controller, registration number ZB152266. If you have any questions about this policy or your information, please contact us at admin@ortholongevity.co.uk or on 0207 859 4016.

The information we collect

We collect only the information we need to look after you and run the practice. This may include:

  • your name, date of birth, address, email address and telephone number;
  • details you give us when you make an enquiry, book an appointment or complete a form on this website;
  • your GP’s details, and your insurer and policy details if you are using private medical insurance;
  • information about your health, symptoms, medical history, scans, test results and treatment, which is special category data under data protection law;
  • payment and invoicing information;
  • information about how you use this website, collected through cookies and similar technologies (see our cookie policy).

How we use your information

  • to respond to enquiries and arrange consultations, investigations, injections and surgery;
  • to provide and record your medical care, and to communicate with your GP, the hospitals and clinics where you are seen, and other clinicians involved in your care;
  • to manage billing, including claims to your insurer and invoices to you;
  • to send you appointment reminders and information you have asked for;
  • to ask for feedback about your care, if you are happy for us to do so;
  • to audit and improve the quality and safety of our care, including national registries such as the National Joint Registry where you have given consent;
  • to meet our legal, regulatory and professional obligations;
  • to understand how visitors use this website so we can improve it.

Our legal basis

We use your information because it is necessary to provide the care you have asked for (contract), to meet legal and regulatory obligations, and for our legitimate interests in running a safe and effective practice. We use health information because it is necessary for the purposes of medical diagnosis, the provision of health care and the management of health care services, under Article 9(2)(h) of the UK GDPR and the Data Protection Act 2018. Where we rely on your consent, for example for marketing emails or optional cookies, you can withdraw it at any time.

Who we share your information with

We share information only where it is needed for your care or to run the practice, and only with organisations bound by confidentiality. This may include:

  • the hospitals and clinics where you are seen or treated, including Lanserhof at The Arts Club, Cromwell Hospital, HCA Healthcare UK (including The Lister Hospital and Chiswick), and Circle Health Group (including Circle Syon Clinic and The Clementine Churchill Hospital);
  • your GP and other clinicians involved in your care, such as anaesthetists, radiologists and physiotherapists;
  • your private medical insurer, if you are using insurance;
  • our billing company and our practice administration provider;
  • our accountants, for financial and statutory purposes;
  • service providers who host or process data for us, including our practice management system (Carebit), our website host (WP Engine), our website security and delivery network (Cloudflare), our email provider, website analytics (Google Analytics and Google Tag Manager), spam protection on our forms (Cloudflare Turnstile) and our reviews display (Trustindex);
  • regulators, registries or the courts where the law requires it.

We never sell your personal information.

International transfers

Some of our service providers may store or process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement.

How long we keep your information

We keep medical records for as long as is required by professional guidance and the law. For adults this is usually at least eight years after your last treatment, and longer in some circumstances, for example records of joint replacement surgery or records relating to children. Other information, such as enquiries that do not lead to an appointment, is kept only for as long as we need it for the purpose it was collected.

How we protect your information

We use secure systems with restricted access, encryption in transit and staff confidentiality obligations. Only people who need your information to do their job can see it.

Your rights

You have the right to:

  • ask for a copy of the information we hold about you;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete information, or to restrict how we use it, where the law allows (we may need to keep medical records even if you ask us to delete them);
  • object to how we use your information, including for direct marketing;
  • ask for your information to be transferred to another provider, where this applies;
  • withdraw consent at any time, where we rely on consent.

To make a request, email admin@ortholongevity.co.uk. We will respond within one month.

Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Links to other websites

This website links to other websites, such as the Knee Age assessment at kneeage.com, hospital websites and review sites. Those websites have their own privacy policies, and we are not responsible for them.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.